Maurice Lacroix has set itself a clear goal: on the one hand, to create exceptional timepieces by consistently upholding the long tradition of Swiss watchmaking and maintaining its high standards, and on the other hand, to create exceptional timepieces with its own innovative developments in the areas of complications and movements, as well as with contemporary design and a pronounced passion for detail.

For people with a keen sense for a lasting combination of traditional craftsmanship, creative development work and the latest technology, as well as enthusiasts who are looking for something special, there are therefore plenty of reasons to entrust their precious, irretrievable time to a Maurice Lacroix rather than just any watch.